We’ve recently started working with Flexifly, a private aircraft hire company, who are based in Addlestone, Surrey. Although they’ve been operating with some success for the last three years, generating bookings predominantly through word-of-mouth, they needed a digital partner who could not only provide support creating advertising and content but also strategic guidance on how to increase sales.
During our relatively short time working with the company, we’ve identified key areas which needed improvement after looking closely at the analytics and running a small paid search campaign to better understand consumer behaviour.
Considerable work needs to be done to improve local search traffic – especially in Surrey where there are fewer private aircraft hire providers to compete with. We’ve already set up a Google My Business page but we will continue to generate more NAP citations and backlinks from relevant sources and put the necessary processes in place to increase the frequency of reviews from customers.
Early on after seeing the lack of content being posted on their social channels and the website, we quickly realised that there was no clear brand strategy or guidelines. To be able to quickly post regular updates on social media, reach out to relevant brand partnership targets with presentations, and generally create advertising which we’d publish using paid digital media, we spent several weeks developing visual guidelines which we could use on an ongoing basis. We created several videos, presentations and social media posts to start telling the Flexifly story.
To reach customers of relevant already-established brands and businesses in Surrey and surrounding counties, we have started an outreach programme which includes initially data scraping and research, and then the outreach itself to present Flexifly as a viable partner who can offer equal value in return for awareness of their services – discounted private aircraft hire for their best customers, exclusive flights for CEO’s and incentives for employees as part of staff reward programmes, to name a few.