Partnership marketing is a powerful way to elevate the perception of your brand and generate awareness from audiences that ordinarily you wouldn’t have access to. Finding the right partnerships for your business can be difficult and should be carefully considered. We’ve helped businesses with partnerships for over fifteen years – from local activations to much larger global ones.
We understand the power of partnerships and have negotiated sponsorships for clients like Arla Foods (Open Farm Sunday). Sponsorship is only powerful if you leverage the relationships for your own marketing objectives. Arla leveraged their sponsorship of Open Farm Sunday by inviting thousands of consumers on to their dairy farms to tell their farmer-owned brand story and drive massive trial of their products at the farms where they’re made.
We have access to thousands of sponsorship marketing managers and can provide insights and information on opportunities where required.
Engaging sponsorship managers is a considered process. Negotiating with them is a skill. We have experience negotiating with marketing managers and proposing opportunities for businesses and brands.
Bringing the opportunities to life! From designing branded sponsorship assets to creating live activations and experiences – we’ve done it all.
Our activation marketing for Mercedes-Benz was about showcasing their 5-star ANCAP safety rating to potential customers in shopping centres near to their forecourts. The objective was simple – sign up as many potential customers as possible for test drives in the nearby area. As an activation’s agency, we understand benchmark KPI’s and results – therefore we can make data-driven recommendations.
Our sports marketing activation for Under Armour was a week before the British Open. Even though Under Armour didn’t directly sponsor The Open, we managed to create a massive journalist-fuelled activation in St.Andrews in the days leading up to the event. We showcased Under Armour’s sports superstars, their sports apparel and created noise in all major golf publications (online and print) including Sky Sports News. We hijacked the event, we created massive awareness for the biggest underdog in sports retail and we were left with one very happy client.