Alongside the content marketing we were rolling out to increase organic impressions and engagement on social media, Daytona Motorsport also needed to advertise the business (outdoor go-karting venues) using paid social media, YouTube pre-roll and in-venue at their three locations. They tasked Holt Digital Marketing to come up with advertising that would showcase their DMAX go-kart which is the fastest Arrive and Drive go-kart available in the UK.
Our idea was to not only showcase the speed of the go-karts but to give people an idea (in a light-hearted way) of what it feels like to drive a 70mph go-kart.
The feeling of experiencing “D-Force” (like G-Force but the DMAX equivalent)
We ran the digital-only campaign in key towns and cities to key adult audiences within proximity of their 3 circuits and the results exceeded expectations.