Case Study

Animations and Motion Graphics for Daytona Motorsport

Challenge

Daytona Motorsport needed to refresh the digital screens inside their venues. They wanted to promote their different go-kart products alongside the café menu.

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Animated Digital Menus and Photography

We created a completely bespoke set of visuals for their café screens and animated them to engage customers and encourage an uplift in sales at point of purchase. We created a timed loop which was a combination of advertising videos (that we also created) and simple animated menu designs.

We also photographed the products on sale to create consistency across all of the animated screens.

The Results

The digital animations look fantastic and help to sell the beverages and snacks on sale in the café area. Although a relatively small project, the visuals help to reinforce the premium brand look and feel of the brand.

 

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