Digital

50 Essential Corporate Video Production Statistics

Corporate Video Production Statistics Featured Image

Ever wondered why you’re seeing more and more marketing videos from the world’s biggest corporations? The answer is simple: they’re highly effective. The visual medium delivers results. Don’t believe us? Take a look at these 50 compelling corporate video production statistics.

Why Corporate Videos Are So Effective

1. 65% of People Are Visual Learners​​

The use of more and more digital technologies is believed to be affecting both our attention span and short-term memory. By switching to visual means of getting your messages across, you can make sure you stand out and leave a lasting impression. A recent study showed that 65% of people learn most effectively through visual means — which is why corporate video production is so important these days.

2. People Process Visual Data 60,000 Times Faster Than Text​​

According to 3M Corporation, the human brain processes visual stimuli 60,000 times faster than text. As people are now sifting through more digital information than ever before, the faster you can get your message across, the better.

People process visual data 60,000 times faster than text

3. 95% of Information from Watching Videos is Retained (it’s just 10% with text!)

It’s usually easier to grasp the basics of a concept if you watch someone doing or describing it. That’s something most of us will have experienced. And there’s data to prove it. The average person retains just 10% of information imparted via text. But that figure jumps to 95% when the information is provided by a video.

4. People are 52% More Likely to Share Video Content Than Other Forms of Content

According to the Video Marketing Statistics 2023 report from Wyzowl, content is 52% more likely to be shared when it’s delivered in video form rather than more traditional methods. People like to share things that resonate with them, and visuals are a simple way of breaking through the noise and making people engage.

5. 96% of People Use Videos to Learn About Products and Services

In 2023 alone, 96% of respondents in Wyzowl’s Video Marketing Statistics survey said they’ve turned to a video to learn more about the products and services they’re interested in.

6. Videos Generate 66% More Qualified Leads Than Traditional Marketing Methods

Videos now account for just over half of all web traffic. Why? It might have something to do with their ability to turn interest into qualified leads. According to Mike Gingerich, video marketers generate 66% more qualified leads per year compared to legacy strategies such as text and social media posts.

7. 55% of Consumers Use Videos to Make Purchasing Decisions

When Google speaks about video production and marketing, we should listen. They’re saying that 55% of consumers use videos to make informed purchasing decisions. And more and more brick-and-mortar stores are using video walls and posters to attract the attention of shoppers.

8. Around Half of All Internet Users Want to Watch a Video Before Making a Purchase

Today’s consumer wants to see services and products in action before committing their hard-earned cash. People don’t just hope for a business video, they now expect it. If 50% of customers expect you to offer something, offering it is a must!

Approximately half of all internet users want to watch a video before making a purchase

9. 92% of Marketers Report a Favourable ROI from Corporate Video Production

The evidence is clear: marketing videos resonate with target audiences and drastically increase the chances of converting browsers into buyers. That’s according to Wyzowl, who reported that 88% of marketers are satisfied with the ROI generated through video content.

10. Video Is 1200% More Likely to Be Shared Than Plain Text and Links Combined

There’s no doubting an expertly crafted video’s ability to inspire shares. The right video shared with the right audience at the right time can inspire consumers to click the ‘Share’ button on Facebook, TikTok, X, Instagram and just about every other social media platform around right now. Create a compelling, entertaining, engaging video, and it’s 1200% more likely to be shared than plain, old-fashioned words and sentences!

General Online Video Statistics

11. More Than 500 Hours of Video Are Uploaded to YouTube Every Minute

While video uploads have been increasing for several years now, they’re still on an upward trajectory. Take YouTube, for example. According to Statista, 500 hours of video content per minute are uploaded to the world’s largest video platform — as of February 2022. And between 2014 and 2020, the figure grew by around 40%.

More than 500 hours of video are uploaded to YouTube every minute

12. 3 in 5 Businesses Today Use Video for Marketing

Surprisingly, only three in five businesses are using video for their marketing efforts. Given that there are currently 3.48 billion digital video users around the world, expect this figure to increase rapidly between now and 2030.

13. More Than 90% of Marketers Will Use Video in Upcoming Marketing Campaigns

The Floodgates are open. The efficacy of corporate videos is persuading more and more marketers to make the medium the core of their marketing efforts. According to data from Lemonlight, 90% of marketing professionals were planning to use video production as part of their 2022 marketing strategies.

14. Video Made Up 82% of All Internet Traffic in 2022

Did you know that 82% of all traffic on the World Wide Web involved video content in 2022? And it appears the Covid-19 pandemic might have had something to do with this. According to Cisco, only 73% of internet traffic came from video content before the global health crisis.

15. 87% of Consumers Want More Videos from Leading Brands

Perhaps for the first time ever, consumers want to see messages from brands and corporations. According to a Wyzowl survey in 2019, 87% of respondents wanted to see more video content from their preferred companies.

16. 91% of Marketers Believe Video Is More Important Post-Covid

Shopping habits changed when people were forced to spend most of their time indoors during the Covid-19 pandemic. And while things mostly returned to normal during 2022 and 2023, it would appear there’s a permanent side effect. 91% of respondents in a Wyzowl survey said that video had become more important since the global health crisis.

17. 74% of Marketers Say Video Delivers Better ROI Than Static Imagery

This won’t surprise anyone. People now demand video content from their favourite brands. If they get it, they’re far more likely to engage and convert. That’s why 74% of marketing professionals report say that video content is far more effective than photos and infographics.

Video Consumption Statistics

18. Around 15% of Millennials Watch 10 to 20 Hours of Video Content a Week

14.9% of Millenials (aged 26 to 36 in 2020) watched between 10 and 20 hours of video content every week, according to Statista. That’s a clear indication of the generational differences in the way consumers absorb marketing information. Expect this percentage to rise significantly in the coming years.

19. 96% of Consumers Increased Their Video Consumption in 2020

Video is fast becoming the go-to medium for consumers looking for products, services and useful information for purchases. In 2020, 96% of people consumed more video content than the year before. That’s a clear sign of the power of marketing and corporate video production.

20. The Average Person consumes 100 Minutes of Video Per Day

According to a report from MediaPost, the average person was consuming around 100 hours of video content every day in 2021. That’s the same as watching videos constantly for 25 days of the year!

21. Blendtec’s ‘Will it Blend’ Video Achieved 244 Million Views on YouTube Alone

Blender manufacturer Blendtec decided to promote their new app for iOS and Android devices by using Apple’s Siri to blend itself. Viewers looked on in amazement as Siri successfully blended itself into dust — a quarter of a billion of them!

22. 60% of People Prefer Watching Online Videos to Television

The days of television are numbered. People in the UK now prefer to consume their video content online — via phones, tablets and laptops. According to Social Films six out of ten of us prefer watching online videos to television. And we expect this figure to increase in the coming years!

23. 3.65 Billion People Will Be Consuming Online Video in 2025

Insider Intelligence is reporting that 3.65 billion people around the world will be consuming, downloading, and streaming video online by 2025. That’s up from 3.37 billion people in 2022. That’s almost one in every two humans on the planet, which is why corporate video production is expected to grow in popularity for many years to come.

3.65 Billion People will consuming Online Video in 2025

24. 80% of Consumers Want to See More Business and Corporate Videos

If you think that video production for marketing purposes is reaching its potential, think again. We’ve barely scratched the surface. According to a Wyzowl survey, 80% of consumers said they wanted to see MORE videos from their favourite brands.

25. Millennials are 150% More Likely to Use Videos for Shopping Decisions Than Baby Boomers

The next time you have to decide on content, tone of voice and an overall direction for your corporate videos, think about who your target audience is. Millennials are 150% more likely to watch your videos than Baby Boomers, so tailor your approach accordingly.

26. 49% of People Watch at Least Five Videos Every Day

According to Promo.com, nearly half of all consumers watch a minimum of five videos every day. In addition, 15% say they watch less than two videos a day. People want video content more than ever, and failing to deliver is leaving a lot of businesses at a distinct disadvantage.

Video Platform Statistics

27. YouTube Has 2.7 Billion Active Users

Around a third of the planet has an active YouTube account. When you consider that it’s only the second-largest social media platform in the world, you get a feel for the true potential of marketing and corporate video production. More than 2.7 billion people use YouTube, and that figure is expected to climb significantly by the end of the decade.

28. 8 Billion Videos Are Viewed on Facebook Every Day

It’s the world’s largest social media platform. And while it’s still got some way to go if it’s ever to beat YouTube in the quest for video content, Facebook still hosts 8 billion views every single day. What’s interesting is that, according to a report from Business Insider, only 500 million people watch their video content on Facebook each day. Those who watch, watch a lot!

8 Billion Videos are Viewed on Facebook every day

29. The Average American Watches YouTube for Over 47 Minutes Per Day

After India, the USA has the second largest YouTube viewership — a staggering 246 million Americans use YouTube regularly. And when it comes to time spent viewing YouTube videos, that currently stands at 47.5 minutes, which is 2.8% higher than the 2022 figure!

30. The UK Is the World’s Most Productive Market for YouTube

While India has the most YouTube users, the UK is the spiritual home of the world’s largest online video platform. With an average of 5750 views per head of population a month, it’s by far the world’s most YouTube-crazy nation. Canada comes in second with 4158 views per month.

31. The number of Social Media Users Increased by 10% in 2022

Why is this relevant to corporate video production? Well, it’s because the likes of YouTube, Facebook and X are hugely powerful platforms for marketing video publishing. After the 10% increase in global social media users, the total number stood at 4.62 billion at the end of 2022.

32. Emails Are 300% More Likely to Be Opened if They Include a Video

Many of us are now immune to marketing and promotional emails — so much so that we tend to instantly delete or ignore them. But according to Martech Advisor, we’re 300% more likely to see what’s inside if there’s a video attachment.

Mobile Device Statistics

33. 90% of Consumers Watch Their Online Videos Via a Mobile Device

It shouldn’t be surprising to learn the extent to which people are ditching laptops and desktops in favour of phones and tablets. However, the fact that 90% of consumers now watch online videos on their mobile devices is an indication of the overall direction of travel. That’s why corporate video production should optimised for smaller screens.

34. Between 2019 and 2022, Daily Time Spent on Mobiles Rose by Nearly 40%

While there are signs that the number of mobile phones in the world is close to its peak, people are spending more and more time on them. And that’s great news for video marketers. According to Insider Intelligence, the amount of time people spend on their phones jumped by 39.3% between the first half of 2019 and the first half of 2022.

Between 2019 and 2022, Daily Time Spent on mobiles increased by nearly 40%

35. 92% of Mobile Video Consumers Share Content Across Multiple Platforms

This is why providing consumers with value and creating sharable content is so important these days. 92% of people who regularly watch online videos on mobile devices share what they watch on platforms such as Facebook, YouTube and Instagram. That’s something to remember during the corporate video production process.

36. 66% of Consumers Prefer Relatively Short Mobile Videos

The most engaging type of video content is a short video made for social media. Around 66% of consumers reported a preference for videos lasting just a few seconds — thanks to the prevalence of platforms such as TikTok and Facebook’s Reels.

Types of Corporate Videos

37. 96% of People Watch Explainer Videos for Products and Services

96% of respondents in a recent survey said they have watched an explainer video to learn about products and services or make crucial purchasing decisions. That’s according to an article published by Wyzowl.

38. 41% of Decision-Makers Report a Drop in Support Requests Thanks to Video Content

According to Wyzowl’s Video Marketing Survey, 41% of respondents said they experience a reduction in support requests when a video is produced to explain the features or instructions of a product or service.

39. Videos Increase Landing Page Conversion Rates by Up to 86%

There’s no point in creating a killer landing page if it’s attracting lots of visitors without converting them. According to Email Vendor Selection, the addition of a promotional or company profile corporate video can increase conversion rates by an average of 18%

40. VR Advertising Expected to Top $160m by the End of 2023

Virtual Reality may still be in its infancy, but that’s not stopping marketers from using it as an advertising tool. According to Statista, worldwide VR advertising revenues hit $166.7m at the end of 2023. Between 2023 and 2028, the annual growth rate is expected to exceed 2%. When you consider we’re only just getting started with the technology, the possibilities for marketers are exciting.

41. 79% of Consumers Have Downloaded an App or Software After Seeing It in a Marketing Video

Today’s consumers don’t trust the claims made in a traditional marketing campaign or ad without first seeing the product in action. This is why 79% of software and app customers have purchased after watching a promotional video.

79% of Consumers Have Downloaded an App or Software after seeing it in a Marketing Video

42. Funny Videos Can Increase Purchase Intent by 92%

If you can make consumers laugh with your video content, you could increase purchase intent by 92%. That’s according to a report from Social Media Week. Humour is a great tool for building a rapport and cultivating trust.

Corporate Video Creation

43. The Most Effective Corporate Videos Are No Longer Than Two Minutes Long

According to Vidyard, the most successful marketing videos last no longer than two minutes. And for first-outreach videos, the presentation should be over within 60 seconds. That seems to be the limit to people’s attention span in an increasingly hectic online world. However, Hootsuite reports that the maximum time for an effective Instagram video is 15 seconds.

44. A Professional Video Production Agency Can Charge Up to $20,000 Per Minute

According to a report from Business.com, the world’s top corporate video production companies can charge up to $20,000 per minute of content. That is, of course, right at the top end of the scale. It’s possible to secure the services of top video production experts at much lower prices in the UK.

45. 48% of Marketers Feel They’re Under-Utilising Video

According to a recent Statista survey, 48% of content marketers said they could be using video more. And 43% said that a lack of in-house skills and knowledge was a contributing factor to the lack of business video production.

46. The Global AI Video Production Market Was Worth $472.9m in 2022

Artificial Intelligence is advancing at breakneck speed. More and more marketers and corporations are turning to AI in order to streamline the production process and cut costs. But we’re a long way from solely relying on technology. That said, the international market for AI video production was worth an estimated $472.9m in 2022. And it’s expected to grow at a compound annual growth rate of 19.7% between 2023 and 2030.

47. Half of Video Marketers Want to Outsource Video Production

According to the Video Marketing Survey Statistics 2023, more and more video marketers are outsourcing corporate and marketing video production to third-party experts. This saves both time and money, as well as guaranteeing high-quality productions for an increasingly crowded online marketplace.

48. The Average Financial Services Firm Created 146 Videos in 2021

According to Vidyard, the financial services industry was at the forefront of corporate video production back in 2021. According to their research, companies in the sector we creating an average of 146 videos that year — a figure that’s probably going to rise steadily during the coming years.

49. 96% of People Prefer Online Videos of Four Minutes or Less

According to Statista, there’s evidence to back up the theory that our attention spans are lower than ever. A study has shown that 96% of respondents prefer videos that are no longer than four minutes long. Consumers are getting used to scrolling videos in the way we used to scroll posts, which means you need to get your messages across quickly.

Corporate Video Production Services Deliver Results

50. Brand Awareness Increases By an Average of 139% After Watching a Corporate Video

Whether you’re sharing videos across social media, on your website or via email campaigns, the potential benefits are huge. Simply in terms of brand awareness, you can boost brand recognition by 139% with a professionally executed and edited corporate video.

 

For cost-effective, eye-catching corporate video production services that will expand your brand’s reach exponentially, contact us for an initial consultation.

 

 

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