The Challenge

Brooklands Museum wanted to increase footfall throughout summer (their peak period). They needed an advertising campaign that could be used across digital media channels (including social media) and a variety of offline advertising channels in Surrey.

The Idea

‘Inspiration for everyone’

Our idea was to showcase the collection at Brooklands Museum through the eyes of different members of the family. From children looking at Lego McLaren cars, to parents discovering the incredible history and F1 interactive experiences. There’s inspiration for everyone.

Our team took care of the whole production from script writing, storyboarding, recruitment of actors, contracts for licensing, project management, filming and post production. We created a completely bespoke music track for the advert and the professional sound quality of the recording on the day meant it could be upscaled to 5.1 for cinemas (and TV if it had been required).

 

The Results  

The advertising campaign included media at petrol stations in close proximity of the museum, train placards on South Western Railway, cinema advertising, a facebook and Instagram paid social media campaign, YouTube pre-roll and print advertising in local magazines.

Collectively, the campaigns had over 2 million impressions and the museum saw a 25% uplift to their online booking pages throughout July, August and September when the campaign was running.

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