Gourmaze, a food-based treasure hunt experience, needed creative support and designs for their different experiences customers could book on to. The posters would predominantly be used on their website but also on social media. They wanted to bring their food experiences to life with engaging artwork that would equally hero the experience itself (challenge) alongside the style of cuisine that was central to each game.
We came up with three poster designs that brought to life each of the three experiences – Desserts, Asian Cuisine, and a Pizza-based futuristic experience. Our designers created a combination of bespoke illustrations and photoshop elements to create posters that would make potential customers equally excited about the challenge as well as the food itself.
The client loved all three of the concepts and the posters have helped to increase click-through to the specific experience pages on the website, as well as helping to increase conversions.