What we did
User Experience
Figma Design
Photography
Copywriting
The Challenge
Maz Packham is a newly qualified nutritionist in Weybridge, Surrey. After qualifying she needed a website that would attract local clientele and generate awareness for her services – specifically for gut health, autoimmunity, and general nutritional therapy.
Website Design Strategy
We were provided with a logo, brand colours and font by Maz and her graphic designer. Our team then set about finding inspiration from across the web. The inspiration included page layouts we thought would be appropriate, brands we thought fit the health/nutrition criteria. We discussed at length the layouts and designs that Maz liked and disliked. We made pages of notes about her thoughts on how she wanted her brand to be perceived and then we set about designing a completely unique website design that would elevate her above the competition.
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Expanding the guidelines for online
The brand guidelines we were provided were excellent but our team worked on expanding them to make them appropriate for online – an extra handwritten font, icons, colours and button styles were all added to the guidelines (agreed with Maz) to provide direction for the page layouts.
Photography
As part of the website design, we did two separate photo shoots with Maz to create enough imagery throughout the site. Potential customers want to know who they’re going to be partnering with on their nutritional journey, so it was important to get photography of Maz that showed professionalism and her welcoming and friendly personality.
The Results
Our team designed and developed six different landing pages for Nourishful Nutrition – homepage, about us, services, blog feed, blog post, contact. We also optimised the pages for SEO and ensured the page speeds were lightning fast to improve performance.
- Set up a customised email address
- Designed six landing page templates across the site
- Set up hosting
- Set up a custom domain name
- Optimised the website for SEO performance – on-page SEO and technical SEO
- Provided all photography throughout the site
- Designed custom branded web elements – icons, buttons
- Expanded the brand guidelines – colours, fonts and more