Our very own Keyword IQ system is the most comprehensive approach to managing pay-per-click campaigns on Google, Bing and Yahoo. We use multiple digital tools and resources including our own customised spreadsheets, and, software very few people have access to (not mainstream SEO tools listed below).
Planning PPC Campaigns involves a variety of tools (including Google’s Keyword Planner, SEM Rush, Moz, Keywords Everywhere, AHRefs) and techniques. We understand keyword search volumes, competitor search terms and relevant keyword search queries and combinations (using a sophisticated system we developed ourselves). We group and organise the data in to relevancy and then devise bidding strategies in order to get the best possible return on investment.
Ongoing PPC Management is about understanding and applying the relevant PPC bidding strategies, reducing click fraud, adjusting bids based on performance and also generating website pages and content to increase your overall Quality Score. We’re constantly looking to generate the best possible PPC performance for the lowest possible cost and the process constantly evolves over time, especially with the introduction of new SKAG’s where relevant.
By using long tail keywords, we’re able to reduce the cost of each click, increase the likelihood of clicks converting and also create campaigns that have less competition. We use long tail keywords no longer than three keywords long because anything longer will generate Low Search Volumes on Google (eg zero search volume).