Search Engine Optimisation involves generating more organic traffic (free search traffic). We create a keyword plan based on search volumes, competition, relevancy and existing domain authority. When we start working with companies, we carry out a full site audit which includes considering your existing domain and page authority, backlinks, keywords as well as your competitors’ metrics and our own unique Keyword IQ system. We create personalised search strategies unique to your business rather than a blanket approach which most companies offer (to suit their limited SEO skillsets).
The macro analysis we carry out involves understanding the priority keywords you would like to rank for, as well as the relevant search terms that provide the best opportunity for your business to get quick wins in the shortest possible timeframe. We use a range of SEO tools to get the data we need to be able to make very strategic decisions and a complete SEO roadmap. The strategy depends on a number of different factors but in the most simplistic terms, it’s about analysing how much digital trust you’ve built up to date and the search terms that authority allows you to rank for (which is also dependant on a number of variables).
Depending on the products and services you provide, will determine the importance of local SEO in your overall SEO strategy. Businesses whose audiences choose them based on proximity, will have a much greater reliance on Local SEO compared to a business whose audiences search their service or product without location-based terms. There are a range of different local SEO factors when we create our strategies (NAP Citations, Google My Business signals, Link Signals, Review Signals, On-Page signals, Citation Signals, Behavioural signals, Personalisation, Social Signals) which all contribute to local business digital success.
Whether it’s part of a larger scale SEO strategy or simply managing a brand’s website, we will always optimise the website to maximise relevant search traffic for the business. Optimising website pages and the website overall needs to ladder back to a strong SEO strategy. If you’re optimising website pages based on search volumes alone without considering competition index, domain age, domain authority and a myriad of other factors, you may consider the correct practices (meta tags, meta descriptions, H-tags, snippets, page loading speeds, URL name, inbound and outbound links, keyword frequency) but still not get the results you’re ultimately optimising for in the first place.
Backlinks, backlinks, backlinks (natural, manual, self-created). Generating high domain authority backlinks for your website is the quickest way to increase your own domain authority. Most SEO based writers will list backlinks as one of the biggest contributing factors in improving your positions in SERP’s. Generating backlinks from trusted digital sources is the modern-day way of Google (and other search platforms) acknowledging that the websites in question ‘vouch for you’. There are other off-page SEO intricacies which can also contribute to your success (relevant anchor text, strong ratios between follow and no-follow links) but becoming a trusted source of relevant information and data that other websites reference is the main contributing factor. Holt Digital Marketing can either educate and guide you on the requirements for you to do the work yourselves, or, also carry out the work on your behalf to get the business in as strong a place as possible.
We carry out a full site audit which includes considering your existing domain and page authority, backlinks, keywords as well as your competitors’ metrics and our own unique Keyword IQ system. We create personalised search strategies unique to your business rather than a blanket approach which most companies offer (to suit their limited skillsets).
Our SEO work includes: